Hello, my name is Joe.
Having worked in social and content media for the better part of a decade, I like to consider myself a pop culture expert. My philosophy is simple: comics & pop culture are for everyone - new fans and lifers alike. I like to think I use a relatable and down-to-earth tone in all of my content that bridges the gap between the fanatical and the casual fans while bringing a personal and passionate touch. I've managed YouTube channels with over 2M+ subscribers, social accounts for household names, appeared on podcasts, and interviewed top-tier talent like Becky Lynch, Billie Dee Williams, and more. These days, I am open to new opportunities and looking for the next great adventure.
ORIGIN STORY
Joe Asta is a content creator, writer, director, podcast host, and all around pop culture enthusiast living in land of dreams (eastern PA)
Born in Bergen county, New Jersey and raised on a healthy combination of Springsteen albums and 80s pop culture, I spent most of my childhood recapping the adventures of my favorite heroes to anyone who wouldn’t walk away.
One day, when I was slightly older than I care to admit, I learned that Gotham was not a real city. Harrison Ford is just an actor - not a scruffy-looking nerf herder who saved the galaxy - and radioactive spider bites are pretty damn hard to come by. I was devastated, but then I had an epiphany: legends come from somewhere, or more appropriately - someone.
My list of heroes started to grow; Stan Lee, Steven Spielberg, Joe Dante and Robert Zemeckis. They are the people who made the impossible possible.
Just like Luke when he went to the dagobah system, I moved to the Midwest to join Wright State University's award-winning Motion Picture department. WSU taught me basic and complex skills of the craft. I got my hands dirty; cut on film, pulled all-nighters and watched every flick I could get my hands on from the masters: Fellini, Godard, Hitchcock, Kurosawa and Bergman.
I then flew out west & spent 15 years in Los Angeles before moving back to the East Coast with my incredible wife.
These days I am working on carving out my own legacy and actively looking for collaborators in the comic & film spaces.